Online food delivery systems are widening the scope of choice and convenience where the customers have the flexibility to order from a diverse range of restaurants with a single click of the button. The business of delivering restaurant food to your home has undergone a massive change in the last few years.
Food lovers are more open to try out cuisines from Asia, Europe, America and the Middle East. Although there are high stake investments on these new internet platforms but there are very few players in the market with real knowledge of the market dynamics, growth potential, or the existing customer behavior.
The Prevailing Market Scenario
As per the recent statistics, the market for food delivery stands at €83 billion. In other words, it amounts to 1% of the total food market and 4% of the food sold through restaurants and fast food joints. So far, the most common form of delivery is the traditional method where the customer places the order over the phone to the concerned restaurant and waits for them to deliver the food piping hot within the stipulated period of time. You will be surprised to know that the traditional method of placing food order accounts for nearly 90% of the market share and the majority of this is done over the phone.
However, as in the other industry sector, the rise of digital technology is reshaping the food industry. Shoppers, who are online when it comes to buying products and services because of the convenience and the flexibility associated along with the transparency, expect the same experience when it comes to ordering food online.
Two Facets of Online Food Delivery
The two facets of online food ordering system have come into the forefront. The first type is called the “aggregators” who came into existence nearly 15 years ago and the second type is the players who offer “new delivery”. They came into existence in the year 2013. Both the facets allow the consumers to compare the menu, go through the reviews and place orders from any restaurant at the click of a button. The aggregators are the third party or the middleman who takes orders from the customers and route them to the restaurants while the new delivery players have the online food ordering system installed at their restaurant. In other words, they have their own logistics networks.
Whether you run your own restaurant business or you belong to the middleman sector, having an online food ordering system is a great idea. It helps you to connect a tap a segment of the customers you never knew existed. In fact, it helps to fan out your business which in turn leads to higher revenue generation. There are many service providers in the market who offer this online ordering system. You can always contact them to have a clear idea of how the entire thing functions. So what are you waiting for? Go ahead and invest in this system today.