Did you know? Research says that for a restaurant it is easy and a lot more cost-effective to sell to an existing customer rather than finding a new one. Contrary to popular belief, marketing to a new customer to make sure that the sale happens is 7 times more expensive than selling to an old one. For a restaurant to become a successful venture it is important to pull back repeat customers. Such customers are the biggest assurance that your restaurant is doing well and that is the major reason for them to keep coming back to you. With the help of loyal customers, half the battle is won because word of mouth is the best form of marketing strategy that will push sales.
But to make sure that your restaurant enjoys a fair share of repeat customers, a lot of hard work is involved. In order to achieve that, you not only need good food but also great service and a great relationship with all your customers as well. Online restaurant ordering is trending and more so because of the ease it provides. In such a scenario, it is important to note how to increase repeat customers through online food ordering.
Start a Loyalty Program – Loyalty program is a great way to attract customers and make sure that they keep coming back for more. Starting this form of a program is the best way to encourage customers to increase their visits. Loyalty programs should be kept simple so that it is easy to understand when availing online food ordering.
Offer Great Service – Repeat customers are a big boost for the business and the employees feel motivated to know that they are doing good work. When it comes to online food ordering, great service comes in the form of automated messages that customers receive after placing their orders successfully. Delivering the food within the stipulated time is also an important service that restaurants must offer.
Frame an Email List – It is important for restaurants to have their database and that is possible when you start having an email list. This will have your customer’s list that will help you to target your marketing plans towards them more strategically.
Follow Up with Customers – Following up with customers is important and the best way to do that is by understanding their food taste and preference first. Once that is in place, make sure to customize messages and food orders for them and then do the necessary follow up.
Provide Perks and Discounts– As we know there are no free lunches in this world, but there are discounts and perks. This is a great way to have more and more customers visit your restaurant. When they keep coming or placing their food order make sure your food does the talking for them to want for more.
Numbers and figures are not the benchmark that your restaurant is doing well, customers are. So, make sure that you are not just offering a great meal to them but offering them a great experience as well. It is after all this experience that will make them visit your eatery more often.